Sped up digital brochure publishing by 80%

An AI-powered backoffice tool that transforms print brochures into digital brochures in minutes.

OCR

Backoffice

Challenge

What's the challenge?

Hubo, one of Belgium’s leading DIY retailers, regularly publishes promotional brochures featuring selected products from their online store. However, preparing these brochures was a highly manual and time-consuming task for the e-commerce team.

Each product had to be individually looked up in the webshop, cropped and positioned for the layout, and manually linked to the correct product URL. The process was repetitive, error-prone, and often led to frustration among team members, especially under tight publishing deadlines.

Process

How does it work?

Feature #1
We created a backoffice tool that leverages the power of AI to process incoming documents seamlessly.

Process

How did we help?

We built a custom backoffice application that transforms a printed brochure into an interactive, annotated Publitas brochure.

Once the print brochure is uploaded, our AI-powered backend automatically detects products and identifies their positions on the page.

It then adds the corresponding webshop URLs to each detected product area. The result is sent to Publitas for final review.

After a quick check and some final tweaks, the brochure is ready for publication and distribution to Hubo’s customers.

Process

How does it work?

We built a custom backoffice application that transforms a printed brochure into an interactive, annotated Publitas brochure.

Once the print brochure is uploaded, our AI-powered backend automatically detects products and identifies their positions on the page.

It then adds the corresponding webshop URLs to each detected product area. The result is sent to Publitas for final review.

After a quick check and some final tweaks, the brochure is ready for publication and distribution to Hubo’s customers.

Solution

What's the impact?

By automating the most repetitive parts of the brochure publishing process, our backoffice application helped Hubo’s e-commerce team work 80% faster compared to the manual workflow.

This speed-up helped them to:

Get the brochures out faster
Drastically reduced friction of the workflow
More time to focus on creative work

"The publishing tool takes care of the heavy lifting in our workflow. We just review and fine-tune the output. It frees up our team to focus on content and strategy, instead of repetitive manual tasks."

Marc Henkens – E-commerce Manager Hubo België

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